The Rainbows of Inevitability

We take a tour of the sprawl with Metahaven to learn about the propaganda of propaganda and we travel beyond the Facebook wall to learn the real truth about targeted advertising. Plus Project Madison Valleywood!

 

One thought on “The Rainbows of Inevitability

  1. stephen

    Listening to the ADAI interview, I was struck by the interviewee’s confidence in the algorithm’s efficacy to change beliefs. The interviewee’s confidence surprised me because he never mentioned testing the efficacy of his ad interventions. The algorithm only identifies potential targets. Maybe it identifies them really well, but correct identification doesn’t guarantee successful intervention. You still need to understand how to tailor the ad to avoid negative reactions and elicit positive reactions. If humans are making the ad, how do they get that information and produce an ad before a terrorist becomes a terrorist? The other odd part is that if the algorithm is trying to find terrorists before they have thought about radicalization, how might giving them anti-terrorist propaganda serve instead to plant the idea of radicalization into their head? Do they trust the entity delivering them the ad to believe the anti-terrorist message? Or will the ad be read as social control, further convincing them of the need for radicalization against a hegemonic authority?

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